Fans of the charmingly round Noodoll characters are in for a festive treat this holiday season as the popular toy brand debuts a major Christmas installation at Langham Place in Hong Kong. Titled “Noodoll: Merry PotatoMAS,” the event brings the entire potato plushie family to Mong Kok, transforming the mall’s atrium into an imaginative, luxury department store dedicated entirely to the endearing spuds, set to delight visitors from mid-November through the new year.
A Whimsical Retail Experience
The centerpiece of the installation, located in the mall’s fourth-floor atrium, reimagines a grand, opulent retail space—evoking the prestige of iconic British stores like Harrods or Hamleys—but with a decidedly potato-centric twist. The space is richly decorated with classic holiday elements: sparkling tinsels, glittering gift boxes, and a towering Christmas tree uniquely adorned with miniature Noodoll plushie ornaments.
A dozen distinct Noodoll potato characters populate the lavish, red-and-gold grand lobby, each depicted in humorous or festive scenarios. Visitors can spot characters playing roles ranging from a courteous bellhop greeting guests to a mischievous prankster seemingly responsible for a collapsed chandelier. The immersive environment invites playful interaction, including a dedicated booth shaped like an elevator where guests can capture ASMR videos while enjoying a snack of potato chips.
Celebrating an Anniversary with Exclusive Collectibles
The “Merry PotatoMAS” celebration holds dual significance, marking both the Christmas season and Langham Place’s 20th anniversary. To commemorate this two-decade milestone, Langham Place has collaborated with Noodoll to release a series of limited-edition collectibles available exclusively at the venue’s dedicated gift shop.
Among the standout merchandise are quirky “Potato Soup Cans,” inspired by Pop Art aesthetics and featuring the beloved potato mascots. Shoppers can also find a variety of themed gifts and merchandise, perfect for holiday gifting. Adding to the excitement, the gift shop features a special raffle where participants have the chance to win major technological prizes, including the latest iPhone 17 and AirPods.
The installation serves as a testament to the enduring appeal of the Noodoll brand, which has successfully translated simple, cheerful designs into globally recognized characters. By integrating the characters into a high-end, imaginative retail setting, the event creates a unique blend of nostalgia, luxury, and festive cheer.
Plan Your Festive Visit
The “Noodoll: Merry PotatoMAS” installation is open to the public from November 14 until January 1, 2026, at Langham Place in Mong Kok. This festive spectacle provides a delightful, family-friendly backdrop for holiday outings and gift shopping in Kowloon.
Visitors seeking the latest details on accompanying interactive programming, special giveaways, and other mall happenings should monitor the official Langham Place website. The collaboration not only offers a whimsical escape during the competitive holiday retail rush but also grounds itself in local culture through its partnership with a major Hong Kong retail landmark celebrating a significant anniversary.