The beloved Noodoll Ricespud plushie collection has arrived in Hong Kong, taking over Langham Place in Mong Kok for an elaborate holiday installation, “Noodoll: Merry PotatoMAS.” Running from November 14, 2025, through January 1, 2026, the exhibition transforms the mall’s atrium into a festive, imaginary department store starring the quirky tuber characters. This playful collaboration not only celebrates the holiday season but also marks the 20th anniversary of Langham Place, culminating in a highly anticipated consumer experience featuring limited-edition merchandise and interactive displays.
Celebrating the “PotatoMAS” Department Store
The main attraction is centered in the mall’s fourth-floor atrium, reimagined as a luxurious, spud-themed department store reminiscent of iconic London retailers like Harrods. The installation features striking red-and-gold décor, elaborate tinsel, oversized gift boxes, and a whimsical Christmas tree adorned with Noodoll plushie baubles.
Twelve distinct Ricespud characters are positioned throughout this fantasy lobby, engaging in hilarious and dynamic scenes. Visitors can spot characters posing as a dutiful bellhop or a mischievous rascal seemingly responsible for a collapsed chandelier. The installation embraces experiential retail, encouraging interaction and social media sharing. A unique feature is an enclosed booth, cleverly disguised as a gift shop elevator, where visitors can record ASMR videos while opening and crunching potato chips.
Milestone Collaboration Yields Exclusive Collectibles
The “Merry PotatoMAS” celebration holds dual significance, coinciding with Langham Place’s two-decade anniversary. To commemorate this important milestone, the mall partnered with Noodoll to develop rare, anniversary-exclusive collectibles.
The PotatoMas Department Store Gift Shop offers themed memorabilia and gifts, most notably the unique, limited-edition “Potato Soup Cans.” These playfully packaged items reimagine the adorable mascots in stylized packaging, ensuring they become sought-after items for collectors. Shoppers who participate in the in-store gift raffle stand a chance to win top-tier electronics, including the new iPhone 17 and AirPods.
Visitor Information and Future Events
The immersive Noodoll experience offers a distinctive, lighthearted approach to holiday festivities, attracting both dedicated Noodoll fans and casual shoppers. Located in the heart of Mong Kok, Langham Place aims to provide a memorable seasonal draw utilizing popular, relatably “pudgy” characters.
Visitors are encouraged to check the Langham Place official website for details on future interactive programs and giveaways planned throughout the six-week event period.
Essential Details:
- What: Noodoll: Merry PotatoMAS Installation
- Where: Langham Place, Mong Kok (Fourth-floor Atrium)
- When: November 14, 2025 – January 1, 2026
- Key Features: Twelve character displays, luxury department store theme, ASMR recording booth, and anniversary-exclusive merchandise.
This collaboration sets a precedent for merging contemporary plush culture with traditional holiday retail installations, offering Hong Kong consumers a unique, photogenic, and commercially vibrant destination this season.