Hong Kong coffee aficionados and casual drinkers alike are invited to the Urban Brew Summit, a massive coffee, art, and lifestyle festival taking place at The Mills over two consecutive weekends in December. Hosted in collaboration with local market organizer Biugorbiumui, the event will run from December 5 to 7 and December 12 to 14, showcasing flavors from over 40 local and international brands, complemented by hands-on workshops, specialty menus, and vibrant social activities.
International Flavors and Local Delights at The Mills
The summit serves as a comprehensive celebration of global coffee culture, featuring a diverse array of over 40 participants spanning coffee roasters, lifestyle vendors, and dessert specialists. International representation includes notable brands such as Ghost Coffee and Plot Roasting, both hailing from Tainan, and Japan’s Kyoto Express Coffee. Attendees will have the opportunity to sample and purchase specialized products from these industry leaders.
Further enhancing the experience, tenants at The Mills are launching exclusive menu items specifically for the festival. Highlights include Fleur’s black sesame Vienna coffee, a distinctive dirty tiramisu from Koko Coffee Roasters, and The Uniek’s signature fluffy cloud cappuccino, offering unique local twists on classic coffeehouse fare.
Hands-On Workshops and Expert Engagement
For those seeking to deepen their understanding of coffee craftsmanship, the Urban Brew Summit provides several educational opportunities led by industry experts.
A major feature is the Irish coffee tasting workshop, hosted by Hong Kong Coffee in Good Spirits champion, Ricky Chan. Tickets for this exclusive session are priced at $420 per person, offering participants insight into the nuanced preparation of high-quality coffee cocktails.
In addition to the tasting, festival-goers can sign up for:
- Latte Art Workshops offered by My Little Coffee.
- Roastery Tours hosted by Koko Coffee Roasters, providing a behind-the-scenes look at the coffee bean journey.
To maximize the festival experience, attendees can purchase a limited-edition Coffee Passport for $160. This passport includes an eco-friendly tasting cup, three vouchers redeemable for 50-80ml samples of coffee or desserts, and a bonus experience. For the first weekend (December 5-7), the bonus is a latte art-making session; alternatively, participants can select a voucher from exclusive retailers.
Coffee Runs and Sunset Raves
Beyond tasting and learning, the festival integrates fitness and community engagement through collaboration with local running group 777runclub. Two unique “coffee runs” are scheduled during the event:
- Pet-Friendly Run: Held on December 6, participants are encouraged to bring their canine companions.
- Scavenger Hunt: On December 13, runners can participate in a complex-wide scavenger hunt across The Mills.
Both runs culminate in the Sunset Coffee Rave, an evening social event featuring multiple DJs spinning old-school Cantopop and other dynamic tunes, ensuring the fun extends into the evening.
The Urban Brew Summit represents more than just a typical festival; it is a meticulously curated two-weekend convergence of global coffee trends, community engagement, and cultural expression in the heart of Hong Kong. Further details and passport purchases are available on The Mills’ official website.